Brand Guidelines // HPE Juniper

Same look, same voice, same feel—at every touchpoint.

INPUTS:

• Created voice and tone guidelines for consistent customer messaging

• Built messaging templates and content hierarchies for streamlined brand creation

• Aligned written guidelines with visual identity across design and marketing teams

• Established editorial processes for scalable, on-brand communications

OUTCOMES:

• Strengthened brand consistency with comprehensive messaging guidelines

• Boosted team productivity through standardized, self-service templates

• Scaled brand messaging across new products while maintaining consistency

• Cut content creation time with clear style standards and streamlined workflows